AI Insights · Timothy · July 2022
Top 5 Social Networking Apps in Poland - Q2 2022 Performance
An overview of the performance of the top 5 social networking apps in Poland during Q2 2022, focusing on weekly downloads, revenue, and active users.
In the second quarter of 2022, the top social networking applications in Poland showed varied performance trends across weekly downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a detailed look at the market dynamics for these popular apps.
WhatsApp Messenger experienced a downward trend in weekly downloads, starting at roughly 67K at the end of March and ending June with about 52K. The app maintained a steady user base, with weekly active users ranging from approximately 4.9M to 5.2M throughout the quarter. Revenue was minimal, peaking at $2 in the first week of April.
Messenger saw fluctuations in weekly downloads, starting strong with about 92K and ending the quarter at around 79K. Active users hovered around 18M, with minor dips and rises. Revenue showed a slight decline, starting at $637 in late March and dropping to $474 by the end of June.
Facebook had a relatively stable performance in terms of weekly downloads, starting at around 54K and ending at approximately 45K. Active user numbers were consistently high, averaging around 15.2M. Revenue saw a gradual decline from $8.8K at the start of the quarter to $6.1K by the end of June.
Telegram Messenger exhibited a downward trend in weekly downloads, starting at 42K and ending at 26K. Active users also saw a slight decline, from around 1.3M to 1.2M. Revenue was negligible for most of the quarter but spiked to $2.5K in the week of June 20.
Discord - Talk, Play, Hang Out had a consistent download rate, averaging around 24K weekly downloads. Active users fluctuated slightly around 2.9M. Revenue for Discord varied, peaking at $10.9K in late May and ending the quarter at $9.5K.
These insights highlight the dynamic nature of the social networking app market in Poland. For more detailed data and analysis, visit Sensor Tower.